Welcome to The Columbia Business School Alumni Club Of the Bay Area - Best Practices for Innovation Design and Commercialization - CBSACBA


Best Practices for Innovation Design and Commercialization - CBSACBA

The Worldwide Alumni Club Event will be June 6th. Join us for a panel on creating new ideas that also enjoy successful commercial launch. During the abundant reception, catch up with old friends and meet new ones.


On Wednesday, June 6, 2012, the Bay Area will join more than 75 locations around the world in celebration of the Columbia Business School global alumni network during the sixth annual Worldwide Alumni Club Event. 

Date: Wednesday, June 6th
6:30 pm - 9:00 pm
Location: 2000 Sierra Point Parkway – First Floor Lobby and Conference Center – Brisbane, CA  94005
Registration & Cost: Click link to register - CBS alumni & guests - $25

6:30-7:00pm Registration
7:00-8:00pm Panel Presentation
8:00-9:00pm Networking Reception


We will examine the question of innovation design and commercialization from three perspectives using examples from the healthcare industry:

1) The "ideal" situation for innovation design--identifying a problem that needs to be solved and engineering a best in class solution.  Commercialization works best with this approach because the problem-solution/market need can be proven and is developed with funding sources in mind.

2) Innovating in a corporation when constraints dictate strategy, time, budget, ROI.  How can one utilize the best practices model in this situation. 

3) How to utilize the best practices approach when one has serendipitously found/developed a solution and now has to figure out what problem to solve/audience to address.

Lorraine Marchand EMBA '06, Senior Associate Director, Healthcare and Pharmaceutical Management Program, Columbia Business School

Tony Gottschalk EMBA '09, Director of Marketing Operations, Gilead Sciences
Andrew Hindman EMBA ’05, President and Chief Executive Officer, Tobira Therapeutics, Inc.
Josh Makower EMBA '94, Chief Executive Officer and Founder, ExploraMed II, Inc.
We would like to thank Andrew Diamond '04 of Diamond Investment Properties and Sierra Point Towers for hosting this event.

For more information about the Worldwide Alumni Club Event in general, please click here.

A generous offering of hors d'ourves and beverages will be served. 

Click link to register - CBS alumni & guests - $25

Panelist Biographies

Lorraine Marchand EMBA '06
Lorraine Marchand is a 20 year veteran of the pharmaceutical and medical products sector having worked at Bristol Myers Squibb, Covance, the National Institutes of Health and as founder and executive of several early stage life sciences companies. She has a consulting company working with small to large cap pharma and medical technology companies. Lorraine received her business degree from Columbia.

Tony Gottschalk EMBA '09
Tony Gottschalk is Director, Marketing Operations at Gilead Sciences where he oversees commercial infrastructure development for reimbursement, distribution and customer service operations for Gilead’s specialty products. 
Prior to Gilead, Tony held various sales, marketing and operations positions at Actelion Pharmaceuticals, Cotherix, Quintiles, Abbott Laboratories and Roche Laboratories.  Tony has a B.A. in Molecular, Cellular and Developmental Biology from University of Colorado at Boulder, an MBA from Columbia Business School and an MBA from University of California, Berkeley.

Joshua Makower EMBA '94
Josh has dedicated his life to the creation of medical technologies which improve the quality of life for patients and is the CEO and Founder of ExploraMed Development, LLC, a medical device incubator based on the west coast. 

He is also a Venture Partner with New Enterprise Associates where he supports the investing activity in the medical device arena.  Josh serves as a Consulting Professor of Medicine at Stanford University Medical School and co-founded Stanford’s Biodesign Innovation Program.  A compendium of the materials created to support the teaching efforts in the Stanford Biodesign program has recently been published under the Cambridge University text title of:  Biodesign: The Process of Innovating New Medical Technologies.  

Josh holds an M.B.A. Columbia University, an M.D. from the New York University School of Medicine, and an S.B. in Mechanical Engineering from the Massachusetts Institute of Technology.




The Columbia Business School Alumni Club Of the Bay Area
© Copyright Columbia Business School Alumni Club Of the Bay Area, ALL RIGHTS RESERVED.

Alumni Development Software